field notes
Field Notes
Plain-English notes on follow-up, software, automation and the systems behind a business that runs with less busywork.
12 Small Business Jobs You Can Automate Now
Twelve everyday small business jobs you can automate now, from inquiry replies to receipts, plus a quick test for which ones are worth it.
Why New Software Gets Abandoned (And How to Make It Stick)
Why small businesses buy good software and stop using it, and what separates a tool that sticks from one that quietly gets dropped.
What Happens After Someone Fills Out Your Contact Form?
How to make sure every inquiry gets a fast, useful reply, from web forms to missed calls, without sitting by your phone all day.
Buy, Build, or Just Fix the Process?
A plain-English way to decide whether to buy an off-the-shelf tool, build something custom, or fix the process first.
The Follow-Up You Keep Meaning to Send
Why follow-ups after the sale get skipped, why they matter for repeat business, and how to make them go out without anyone remembering.
Five Numbers Worth Checking Every Monday
Five numbers small business owners can check weekly: cost to win a customer, customer value, close rate, profit per job and revenue per hour. Free tracker.